Small businesses looking for affordable and effective ways to reach new customers are using a feature within Facebook called, “The Facebook business page” or just, “facebook page” as it’s more commonly known due to the fact that within facebook, an individual has a “profile” and a business or company has a “page”. So when referring to your business presence on facebook, you would just use term “page”.In order to setup a business page on facebook, you will first need to set up a personal profile. If you are already communicating with friends and family on facebook, you have a profile. If you have never used Facebook before, you will need to set up a new profile. It takes only a minute and is completely free. Once you have a profile created, you will now be able to create your business page.Creating a business page in Facebook is quite easy, and can be completed in just a few steps. Simply click the link that says, “create a page” and follow the on-screen instructions. It will take you less than 5 minutes to set up the basic account for you business page. Once you have completed the basic steps for your page, the next step is to share some information with your audience. The easiest and most popular way to share on Facebook is through the use of pictures. You at least want your company logo on your page. However, studies have shown that the more personal the photo the better the response. Facebook is about connecting with people and people will connect better with those who they trust and who seem real. So be sure to add as many photos of you and your business as possible.After you have created your basic profile, launched your business page, and up-loaded a few photos, you are ready to start growing your audience and getting what are called “likes”. In the land of facebook, the more likes you have, the more reach your message will have. So the number one thing you want to focus on when starting your Facebook business page, is growing your audience by getting “likes”. The easiest way to get likes, is to ask family and friends to “like” your page. All Facebook users will know what you mean when you ask them to “like your page”. Another immediate way to grow on Facebook is to ask customers or associates to like your page. If they like you in real life, they will have no problem liking you on facebook. You can also offer incentives in exchange for a like on facebook. Every time you share and interact with your audience, you are creating the opportunity for more likes. When you share with your fans, your information is not only seen by your fans, and the people who like you, but the friends of fans can see your business as well. And the more likes you have, the greater the reach of your message.Another way to get likes, is to pay for them. The use of Facebook and all it’s features are completely free and as Facebook claims on their homepage, “It always will be”. However, you do have the option to advertise to a very targeted audience. Facebook advertising can be very effective, but be sure to set the proper budgets and spending limits so that you don’t accidentally spend too much money. Advertising on Facebook is, by far, the fastest way to get likes to your Facebook page. There is also a tremendous ability to target your audience on facebook. You can set very specific criteria and ensure only the most relevant users are going to see your advertising.Remember to share. The key to your success on Facebook will be based directly on, how often you share information that you and your audience are interested in. The key to any social media is going to be the sharing of information. And the more you give, the more you will get back. Get in the habit of taking a few minutes each day if possible to share any links, data, reports or news stories, or anything that your audience might be interested in. Keep it relevant to your business, and you will be well on your way to growing your Facebook business page.
Social Media MarketingSocial media marketing is now considered a “must have” for every small business owner. Each industry is different but most businesses will do well to have an active Facebook business page. This allows you access to the 1.5 billion users Facebook has worldwide. It allows you to be discovered by new customers, stay connected with your customers and even crowdsource your newest products or services.Understanding the “why” is one thing, but many small business owners are overwhelmed by the “how”. There are actually three different responsibilities you have once your Facebook business page is up and running: Get more likes, engage your followers and get those followers into your sales funnel. Let’s look at each of these steps:Get More LikesIf you don’t have anyone following your Facebook page, no one will see what you post. You should always be ready to add more followers by inviting people to “Like” your page. You can do this passively by listing a link to your business page from your personal page, posting your personalized Facebook business page link onto your email signature, your business cards and your stationary and by posting a Facebook like box onto your website and blog.Engage Your FollowersEvery follower you have has an average of 250 friends. Whenever they comment on, like, or share your post, they have friends that will see that activity. That is how your content can be re-shared and you can organically gain more likes. The more people that are engaged in your content, the more likely Facebook will show your content to your followers. So how do you engage your followers? Here are some tips for engaging content:
Use photos- photos are one of the most commonly shared content
Ask people an irresistible and easy to answer question, like “coffee or tea”- Stay away from open ended questions, people don’t generally like to write a paragraph or book on your page.
Use controversial headlines- post someone else’s article with a controversial headline and ask if people agree or disagree. Be careful not to make a statement either way yourself.
Ask for the like, comment and share. Don’t assume that people will do it.
You can find highly engaging content by looking at other business pages! If it was highly engaging on someone else’s page, it will likely be engaging on your page. When they are shared directly from the page, you are helping the other page as well. So it is a win/win.Get them into your sales funnelDon’t stop at getting them to like your page! The primary goal is to get them into your sales funnel. This is typically an email campaign, but can also be an sms (text messaging service). Sprinkle special offers that your followers can claim by entering their email or phone number. Make sure these offers are balanced in your status updates. I recommend it is 1 out of 7 posts.Your duties as a Facebook Business Page ownerRemember responsible Facebook business page ownership means that you will commit to three different tasks. Those tasks are get more likes, engage your fans, and move them into your sales funnel.For more free Facebook Marketing tips, get the Facebook Easy Button.