Small businesses looking for affordable and effective ways to reach new customers are using a feature within Facebook called, “The Facebook business page” or just, “facebook page” as it’s more commonly known due to the fact that within facebook, an individual has a “profile” and a business or company has a “page”. So when referring to your business presence on facebook, you would just use term “page”.In order to setup a business page on facebook, you will first need to set up a personal profile. If you are already communicating with friends and family on facebook, you have a profile. If you have never used Facebook before, you will need to set up a new profile. It takes only a minute and is completely free. Once you have a profile created, you will now be able to create your business page.Creating a business page in Facebook is quite easy, and can be completed in just a few steps. Simply click the link that says, “create a page” and follow the on-screen instructions. It will take you less than 5 minutes to set up the basic account for you business page. Once you have completed the basic steps for your page, the next step is to share some information with your audience. The easiest and most popular way to share on Facebook is through the use of pictures. You at least want your company logo on your page. However, studies have shown that the more personal the photo the better the response. Facebook is about connecting with people and people will connect better with those who they trust and who seem real. So be sure to add as many photos of you and your business as possible.After you have created your basic profile, launched your business page, and up-loaded a few photos, you are ready to start growing your audience and getting what are called “likes”. In the land of facebook, the more likes you have, the more reach your message will have. So the number one thing you want to focus on when starting your Facebook business page, is growing your audience by getting “likes”. The easiest way to get likes, is to ask family and friends to “like” your page. All Facebook users will know what you mean when you ask them to “like your page”. Another immediate way to grow on Facebook is to ask customers or associates to like your page. If they like you in real life, they will have no problem liking you on facebook. You can also offer incentives in exchange for a like on facebook. Every time you share and interact with your audience, you are creating the opportunity for more likes. When you share with your fans, your information is not only seen by your fans, and the people who like you, but the friends of fans can see your business as well. And the more likes you have, the greater the reach of your message.Another way to get likes, is to pay for them. The use of Facebook and all it’s features are completely free and as Facebook claims on their homepage, “It always will be”. However, you do have the option to advertise to a very targeted audience. Facebook advertising can be very effective, but be sure to set the proper budgets and spending limits so that you don’t accidentally spend too much money. Advertising on Facebook is, by far, the fastest way to get likes to your Facebook page. There is also a tremendous ability to target your audience on facebook. You can set very specific criteria and ensure only the most relevant users are going to see your advertising.Remember to share. The key to your success on Facebook will be based directly on, how often you share information that you and your audience are interested in. The key to any social media is going to be the sharing of information. And the more you give, the more you will get back. Get in the habit of taking a few minutes each day if possible to share any links, data, reports or news stories, or anything that your audience might be interested in. Keep it relevant to your business, and you will be well on your way to growing your Facebook business page.